Modes of Data Visualisation
Explanatory data visualisations are the most common and you can spot them in newspapers, websites, and beyond. They tell a clear story with a static dataset.
- Static data set (generally)
- You know the data beforehand and can assign properties based on that (ex: colours)
- You have complete control over layout and placing annotations
- One-off audience
- Learning, not a tool
- 'Scrollytelling' websites (gaining popularity for news sites)
Exploratory data visualisations enable people to examine data in various ways and reach their own conclusions (ex: a dashboard). Susie Lu compares them to a [[!Choose Your Own Adventure]] story with a branching narrative.
- Dynamic data set
- You cannot predict the data and have to define dynamic colour palettes, layout, etc. which can accomdate a variety of situations
- Accomdate a variety of audiences who return multiple times, from first time visitors to power users
- A tool where people come to answer a question and reach their own conclusion
- Most any dashboard